The ultimate guide to storytelling in business a proven, seven-step approach to deliver business-critical messages with impact
"How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never ado...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons, Incorporated
2024.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811316706719 |
| Sumario: | "How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value? Storytelling is a powerful, analytical approach to frame and deliver a message. Whether delivered verbally in a meeting, documented in a report or built into a presentation, it provides a robust approach that's critical in situations where the stakes are high. It enables you to convey a complex idea quickly, win the acceptance of others, speed-up decision making and demonstrate your contributions as a thought leader."--Provided by publisher. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (x, 218 pages) : illustrations (some color), charts |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781394234585 9781394234592 |
