Entrepreneurial finance, crowdfunding, and language : from social to financial support

Entrepreneurial finance, crowdfunding, and language from social to financial support

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access t...

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Detalles Bibliográficos
Otros Autores: Capo, Francesca, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, NY : Routledge [2024]
Colección:Routledge Studies in Entrepreneurship and Small Business Series
Materias:
Communication in financial institutions.
Financial services industry > Communication systems.
Corporations > Finance.
Language and languages > Economic aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009810646806719
Descripción
Sumario:Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources.
Descripción Física:1 online resource (127 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781000920826
9781003349860

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