Leveraging consumer psychology for effective health communications the obesity challenge
This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
2015.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798199806719 |
| Sumario: | This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity. |
|---|---|
| Notas: | "First published 2011 by M.E. Sharpe"--t.p. verso. "SCP, Society for Consumer Psychology"--t.p. |
| Descripción Física: | 1 online resource (421 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781317466154 9781315702872 9781317466161 9780765627193 |
