Resistance and persuasion
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persua...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates
2004.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798101506719 |
| Summary: | Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistanc |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (350 p.) |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781410609816 |
