Persuasive imagery a consumer response perspective
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the rea...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates
2003.
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| Edición: | 1st ed |
| Colección: | Advertising and consumer psychology.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798006906719 |
| Sumario: | This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue.Written in a non-technical language, this volume is divided into four sections:Image and Response - illustrate |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (441 p.) |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9781135635688 9781410607256 9781283641951 9781135635695 9781282322080 9786612322082 |
