Principles of marketing engineering

Bibliographic Details
Other Authors: Lilien, Gary L., 1946- autor (autor), Rangaswamy, Arvind, autor, De Bruyn, Arnaud, autor
Format: Book
Language:Inglés
Published: State College, PA : DecisionPro, Inc [2007]
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009797639806719
Description
Item Description:A la portada: "Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business"
Physical Description:XIV, 210 pàgines : il·lustracions ; 26 cm
Bibliography:Bibliografia: pàgines [204]-210. Índexs