Sociolinguistics of the Korean Wave: Hallyu and Soft Power
"Samosir and Wee examine how the immensely popular Korean Wave ('K-wave') also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean cultur...
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| Format: | eBook |
| Language: | Inglés |
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Routledge
2023
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009790840106719 |
Table of Contents:
- The Korean wave as a sociolinguistic phenomenon
- Soft power beyond the state
- The soft power of hallyu : the state and the creative industries
- K-pop : product and process
- K-dramas : serialising Korean culture
- K-films : Korean culture as movie spectacle
- Beyond the three Ks : consuming Korea.
