Game Changer How Strategic Pricing Shapes Businesses, Markets, and Society
Game Changer by Jean-Manuel Izaret and Arnab Sinha offers a comprehensive guide on strategic pricing, revealing its critical role in shaping business success, market dynamics, and societal impact. The book provides a detailed framework for understanding and implementing pricing strategies, emphasizi...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated
2023.
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| Edición: | 1st ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009770739006719 |
Tabla de Contenidos:
- Cover Page
- Title Page
- Copyright Page
- Contents
- Introduction: Changing the Pricing Conversation
- How pricing strategy shapes a business
- How pricing strategy shapes an industry
- How pricing strategy shapes society
- It’s time to change the game of pricing
- Define your own pricing strategy
- Question 1: How do you create and share value?
- Question 2: What pricing game do you want to play?
- Question 3: What pricing model best fits your value creation strategy?
- Preview of what you’ll find in the book . . .
- . . . and some shortcuts as you start reading
- Now let’s answer Question 1
- Part I Rethinking Pricing Strategically
- Chapter 1 Three Information Sources
- The drivers matter more than the amounts
- A strategic view of costs
- A strategic view of value
- A strategic view of competition
- The conflicting answers from pricing methods
- Key takeaways
- Chapter 2 Four Economic Frameworks
- The role of elasticity
- The role of differentiation
- The role of game theory
- The role of supply and demand
- Key takeaways
