| Sumario: | Game Changer by Jean-Manuel Izaret and Arnab Sinha offers a comprehensive guide on strategic pricing, revealing its critical role in shaping business success, market dynamics, and societal impact. The book provides a detailed framework for understanding and implementing pricing strategies, emphasizing the importance of aligning these strategies with overall business goals. It introduces seven pricing games, each with associated playbooks designed to help businesses leverage pricing for long-term growth and competitive advantage. The authors argue that pricing is not merely a financial exercise but a strategic tool that can drive innovation, customer engagement, and market leadership. Aimed at business leaders, pricing professionals, and scholars, Game Changer delivers actionable insights and practical approaches to redefine how businesses approach pricing in dynamic market environments.
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