Advertising As a Creative Industry Regime of Paradoxes
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milton :
Taylor & Francis Group
2023.
2023. |
| Edición: | 1st ed |
| Colección: | Routledge Research in the Creative and Cultural Industries Series
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009762706906719 |
| Sumario: | At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. |
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| Descripción Física: | 1 online resource (0 pages) |
| ISBN: | 9781000970425 9781003263128 9781000970456 |
