The multi-million message how one LinkedIn message opened the door to a 7-figure deal
"LinkedIn is a powerful tool for selling...Here is the reality for many salespeople, recruiters and businesses out there, your prospects and customers are using LinkedIn, some are using it every single day. There are so many ways that you can use LinkedIn to sell, and in this book, you will lea...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons, Inc
[2023]
|
| Edición: | Second edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757937106719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- This book is dedicated to four people:
- Contents
- Foreword: by Chris Murray
- About the Author
- The Ultimate LinkedIn Sales Guide
- Become a LinkedIn power user and harness the potential of social selling
- Introduction
- I want to end this introduction with one quick fact for you. . .
- Personalised Connection Requests
- Part 1 Prospecting With Messages
- Chapter 1 Motivation To Message
- Chapter 2 The Prospecting Maze
- Chapter 3 Outbound Social Selling
- Part 2 Research &
- Personalisation
- Chapter 4 Why Aren't People Replying?
- Number 1 - You Didn't Personalise The Message!
- Number 2 - They Have No Idea Who You Are!
- Number 3 - You're Only Sending Text-Based Messages
- Chapter 5 Research, Personalisation &
- Relevance
- R + P X R = REPLIES
- WHERE to research?
- LAYER 1 - Basic Researching
- LAYER 2 - Deeper Research
- LAYER 3 - Advanced Research
- WHAT to research
- Chapter 6 The One Thing to Avoid
- Chapter 7 No One Likes Spam Messages
- EXAMPLES
- To pitch or not to pitch?
- Part 3 LinkedIn Messaging Thoughts
- Chapter 8 Inmail versus Message
- Chapter 9 When to Send A Message on Linkedin
- Chapter 10 One Size Doesn't Fit All
- Part 4 Written Linkedin Messages
- Chapter 11 The Seven-Figure LinkedIn Message
- The Process
- Chapter 12 25 Written Sales Message Templates
- 1. The Introduction Message
- 2. The ROI Introduction
- 3. The Problem Solver
- 4. The Video Message
- 5. Looking For Leadership Insight
- 6. The Case Study Introduction
- 7. The Free Trial or Demo Offer
- 8. The Event Invitation
- 9. Would You Like An eBook?
- 10. LinkedIn Recommended You
- 11. Cards On The Table
- 12. The Shared LinkedIn Group
- 13. Mutual Connection or Referral
- 14. The Honesty Message
- 15. Did you get my letter. . .?.
- 16. You're using our competitor
- 17. The ROI Question
- 18. Recent Activity Observation
- 19. The Profile View
- 20. The Direct Profile View Message
- 21. The Engagement Thank-You
- 22. Going to the same event
- 23. The Sharing Content Message
- 24. The Research Message
- 25. The Missed Call Message
- Chapter 13 Top Written Message Tips
- Part 5 Audio LinkedIn Messages
- Chapter 14 Audio Voice Notes On LinkedIn
- Chapter 15 How To Send Audio Voice Notes on LinkedIn
- When to send audio voice notes
- Chapter 16 The Two Most important Components
- Tone
- Relevance
- Chapter 17 LinkedIn Audio Voice Note Sales Scripts
- Audio Message Script 1 - The Planted Seed
- Audio Message Script 2 - The Profile Research
- Audio Message Script 3 - The Referral
- Audio Message Script 4 - The Content Reference
- Audio Message Script 5 - The Real ROI Example
- Audio Message Script 6 - The Event Invite
- Audio Message Script 7 - The Free Offer
- Audio Message Script 8 - The Cold Call
- Audio Message Script 9 - The Expert Article
- Audio Message Script 10 - The Thoughtful Gift
- Bonus Chapter Audio VoiceNotes 101
- Part 6 Video linkedin messages
- Chapter 18 Video Messages on LinkedIn
- Overcoming the fear of Video
- Chapter 19 From Video To Sale In 24 Hours
- Chapter 20 Ten Video Sales Message Scripts
- Video script 1-The Introduction
- Video script 2-The Whiteboard
- Video script 3-The Research Reference
- Video script 4-The Website Browse
- Video script 5-The Linkedin Profile Video
- Video script 6-The Content Reference
- Video script 7-The Referral
- Video script 8-The Expert Insight
- Video script 9-The Similar Company Insight
- Video script 10-The Thoughtful Gift
- Bonus Chapte Sending LinkedIn Video Messages
- Oh, How I Love Sending Video Messages on Linkedin!!!
- Video Messaging Script.
- Part 7 Inmail Messages on Sales Navigator
- Chapter 21 Inmail Messages on Linkedin
- Chapter 22 InMail Subject Lines
- Make It About Them!
- Chapter 23 Ten Inmail Sales Templates
- Inmail Template 1-The Expert Article
- Subject Line: I'd like to include you in our article
- Inmail Template 2-The Referral
- Subject Line: Dale Dupree suggested I get in touch
- Inmail Template 3-The Straight To The Point
- Subject Line: I think I can help you Sandra
- Inmail Template 4-The ROI Number
- Subject Line: B Systems made an extra 3 million
- Inmail Template 5-The Testimonial
- Subject Line: The best SKO keynote you've had
- Inmail Template 6-The Free Offer
- Subject Line: Free CMO eBook For You
- Inmail Template 7-The Inmail Video
- Subject Line: A short video for you Sarah
- *Using Vidyard to create InMail video*
- Inmail Template 8-The Problem Solved
- Subject Line: Get Gong's SDRs selling quicker
- Inmail Template 9-The New In-Role Message
- Subject Line: Congratulations on your new role, Steve
- Inmail Template 10-The Company Follower
- Subject Line: I noticed you're following our company
- Part 8 Follow Up, Replies &
- Converting To Sales
- Chapter 24 What If They Don't Reply?
- Chapter 25 Pick Up The Phone
- Chapter 26 Conversation To Opportunity
- Part 9 Bonus Chapters
- Chapter 27 Pipeline Will always Be KING
- 1) They don't find Enough opportunities to hit target
- 2) They live in pipeline Denial
- 3) They celebrate the Opportunity over the sale
- 4) They Stop Prospecting when they've Got enough Opportunities
- Chapter 28 Ten Big Linkedin &
- Sales Navigator Tips
- 1) Set An Away Message On Linkedin (Sales Nav Tip)
- 2) Add A Cover Story Video To Your Linkedin Profile (Linkedin Tip)
- 3) Share A Testimonial Post This Week (Linkedin Tip)
- 4) Make Your Subject Line On Inmail About Them (Sales Nav Tip).
- 5) Keep A Record of The Links of Prospects' Posts (Linkedin Tip)
- 6) Send A Video Message to All Current Prospects (Linkedin &
- Sales Nav Tip)
- 7) Add A Link To Your Linkedin Profile (Linkedin Tip)
- 8) Start A Newsletter (Linkedin Tip)
- 9) Share A Photo Of Yourself To Help People Get To Know You (Linkedin Tip)
- 10) Check your profile Views (Sales Nav Tip)
- Chapter 29 Social Selling Top Tips
- 1) Create Your Own Billboard Linkedin Profile Banner
- 2) Have an Elevator Pitch Style Profile Summary
- 3) Comment on Relevant Posts Every Single Day
- 4) Write a Post Every Single Day
- 5) Share Videos On Linkedin
- 6) Customise your Linkedin Profile URL
- 7) Add a Link to your Profile in your Email Signature
- Chapter 30 Building A Strong Linkedin Profile
- Chapter 31 Cold Calling Is Like Blockbuster
- Chapter 32 Social Selling In 15 Minutes Per Day
- 1 - Grow Your Network (Five minutes)
- 2 - Share &
- Create Content (Five minutes)
- 3 - Social Post Engagement (Five minutes)
- Chapter 33 The ABC's Of Social Selling
- Please leave an Amazon review!
- Working with Daniel Disney
- Acknowledgements
- Recommended Reading
- Index
- EULA.
