Defending the brand : aggressive strategies for protecting your brand in the online arena

Defending the brand aggressive strategies for protecting your brand in the online arena

The best brands attract the most (unwanted) attention.

Detalles Bibliográficos
Autor principal: Murray, Brian H., 1968- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : American Management Association c2004.
Edición:1st ed
Materias:
Brand name products.
Trademark infringement.
Electronic commerce.
Product management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755207406719
Descripción
Sumario:The best brands attract the most (unwanted) attention.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (286 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9780814427538

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