Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association
2009.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755191206719 |
Tabla de Contenidos:
- Contents; Foreword; Acknowledgments; Introduction: One Country, Three Centuries; Chapter 1 China and Chocolate: East Meets West; Chapter 2 Ferrero Rocher: Accidental Hero; Chapter 3 Cadbury: One Billion Consumers; Chapter 4 Hershey: Back to Basics; Chapter 5 Nestlé: China's Chocolate War Sideshow; Chapter 6 Mars: A Well-Regulated Militia; Chapter 7 Going the Distance: China's 10K Chocolate Race; Notes; Index
