Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers

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Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers

Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?

Bibliographic Details
Main Author:	Allen, Lawrence L., 1960- (-)
Format:	eBook
Language:	Inglés
Published:	New York : AMACOM, American Management Association 2009.
Subjects:	Chocolate industry > China > History. Chocolate candy > China.
See on Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755191206719

Description
Summary:	Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
Item Description:	Includes index.
Physical Description:	1 online resource (257 p.)
ISBN:	9781282333833 9786612333835 9780814414330