| Sumario: | Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Introduction to Communication. A five-principles approach that helps students build practical communicationskills Communication: Principles for a Lifetime was designed toaddress the biggest challenge when teaching Introduction to Communication: howto present the variety of fundamental theory and skills without overwhelminglearners. By organizing the text around five key principles of communication,authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see theinterplay among communication concepts, skills, and contexts. The 8thEdition offers new Critical/Cultural Perspectives features that examinecontemporary issues in communication and refreshed chapter-ending study guidesthat better reinforce the authors' five-principles approach..
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