| Sumario: | This title is a Pearson Global Edition. The Editorial team atPearson has worked closely with educators around the world to include contentwhich is especially relevant to students outside the United States. For undergraduate courses in businesscommunication. Develop business students'professional communication skills Following in the wake of thedigital revolution and the advent of social media, business communication hasbeen hit by yet another revolutionary change: the rise of intelligentcommunication technology. In this 13th Edition of Boveé andThill's Excellence in Business Communication, the mostsignificant and recent technology-related changes affecting the business worldare thoroughly discussed. Not to be forgotten, the text continues to emphasizethe fundamental skills and principles of business communication. Featuringpractical advice, time-tested processes, and real-world examples, Excellencein Business Communication is the premier text for honing anddeveloping business students' essential communication skills. MyLab® Business Communication is not included. Students, if MyLab Business Communication isa recommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Business Communication should only be purchased whenrequired by an instructor. Instructors, contact your Pearson representative formore information.
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