| Sumario: | This book examines the transformation and management of public media in Córdoba, Argentina, focusing on the period from 2007 to 2016. It explores the policies and strategies employed by the Servicios de Radio y Televisión de la Universidad Nacional de Córdoba (SRT) in adapting to changes in the media landscape. The author, Juan Martín Zanotti, analyzes the impact of regulatory frameworks, such as the audiovisual law and Argentina Digital, on media operations and content policies. The book highlights the challenges and opportunities faced by SRT, including technological advancements, economic constraints, and the need for innovation in programming to reflect cultural and societal dynamics. Targeted at academics, media professionals, and policy makers, it provides insights into the complexities of managing public media institutions in a rapidly evolving environment.
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