4.1 Il realismo strategico nel governo d'impresa materiali per una pragmatica del valore
Like all the books in this series, this volume proposes wide-ranging reflections and cultural considerations pertinent to business management. Traditionally, realism is identified with a disenchanted approach to reality which is counterpoised to all forms of ideology or utopia. What is proposed here...
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| Formato: | Libro electrónico |
| Idioma: | Italiano |
| Publicado: |
Firenze :
Firenze University Press
2006
2002 |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009686135106719 |
| Sumario: | Like all the books in this series, this volume proposes wide-ranging reflections and cultural considerations pertinent to business management. Traditionally, realism is identified with a disenchanted approach to reality which is counterpoised to all forms of ideology or utopia. What is proposed here is a strategic realism which supports a humanist approach to enterprise, while steering clear of both cynicism and idealism. Seen from this angle, the crucial aspects of strategy are: the opportune selection of attainable advantages; interest as the spur to change; stratagem as a lever on the trend of events; the plan which traces the route of the opportunities called up, and the action that harvests the fruits. |
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| Notas: | C. Ciappei, porfessor at the Univ. of Florence. |
| Descripción Física: | 1 online resource (527 pages) : digital, PDF file(s) Also available in print form |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9788884533043 |
