Global media sport flows, forms and futures

How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?This book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East and in the reverse direction. At an his...

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Bibliographic Details
Other Authors: Rowe, David, 1954-, author (author)
Format: eBook
Language:Inglés
Published: London : Bloomsbury Academic 2011.
Series:Globalizing sport studies.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009684824306719
Description
Summary:How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?This book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place.The book will critically appraise the state of sports television; rise of new sports media; emergence of hybrid sport cultural forms; eruption of sport-related political controversies and power struggles; mutations of forms of global sport fandom, and projections of the future of global media sport. Bringing together the latest interdisciplinary research, it is a really exciting book for all those interested in this emerging field.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (193 pages)
Also available in print form
Bibliography:Includes bibliographical references and index.
ISBN:9781283479110
9786613479112
9781849666756
9781849666763