Maketingu janaru [[マーケティングジャーナル]]

マーケティングジャーナル = Japan marketing journal

"In order to raise the standards of marketing research and practice, this journal publishes important and original papers on marketing that are rich in academic and practical implications for those interested in marketing. There are five types of papers: submitted peer-reviewed papers, special...

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Detalles Bibliográficos
Autor Corporativo: Japan Marketing Association, issuing body (issuing body)
Formato: Seriada digital
Idioma:Japonés
Publicado: Tokyo, Japan Japan marketing society 1996-
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009684538606719
Descripción
Sumario:"In order to raise the standards of marketing research and practice, this journal publishes important and original papers on marketing that are rich in academic and practical implications for those interested in marketing. There are five types of papers: submitted peer-reviewed papers, special feature papers, review papers, marketing cases, and book reviews."-- Journal website.
Publicado:Began with Vol. 16, No. 1-
Descripción Física:1 online resource
Frecuencia de Publicación:Quarterly
ISSN:21881669