Principles of Logo Design : A Practical Guide to Creating Effective Signs, Symbols, and Icons

Principles of Logo Design A Practical Guide to Creating Effective Signs, Symbols, and Icons

From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.

Detalles Bibliográficos
Autor principal: Bokhua, George (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Minneapolis : Quarto Publishing Group USA 2022.
Materias:
Logos (Symbols) > Design.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009672607606719
Tabla de Contenidos:
  • Cover
  • Title
  • Contents
  • Preface
  • Chapter 1 General Concepts
  • Are Logos Just Logos?
  • 1.618033
  • Rule or No Rule?
  • Less Is More?
  • Modernism in Design
  • Chapter 2 Types of Logo Designs
  • Pictorial Marks
  • Letterforms
  • Abstract Marks
  • Wordmarks
  • Monograms
  • Negative Space Marks
  • Logo System
  • Pictograms
  • Patterns as Identity Elements
  • Chapter 3 Visual Matters
  • Gradients
  • Color Gradation Simplified
  • Shade Gradation with Strokes
  • Light and Shading
  • Shading of Hemisphere
  • Light and Shading on Simple Marks
  • Chiaroscuro in Logo Design
  • Logo Visibility
  • Graphic Device
  • Black on White vs. White on Black
  • Same-sized Look
  • Bone Effect
  • Bone Effect in Logo Design
  • Overshoot
  • Balancing
  • Visual Paradoxes
  • Types of Visual Paradoxes
  • Impossible Figures
  • Impossible Figures and Logo Design
  • Motion Illusion
  • Ambiguous Forms
  • Symmetry vs. Asymmetry
  • Solid vs. Line
  • Sharp vs. Round
  • Pattern as a Design Element
  • Dimension
  • Dialectical Approach
  • Composition
  • Experimentation and Accidents
  • Copying vs. Imitation
  • Client Relations
  • Real-life Objects as Aids
  • Chapter 4 Design Process
  • Concepting
  • Mood Boarding
  • Sketching
  • The Initial Stage
  • The Refinement Stage
  • The Fine-tuning Stage
  • Execution
  • Gridding
  • Gridding Complex Forms
  • Type Lockup
  • Chapter 5 Presentation
  • Presentation
  • Brand Guidelines
  • Logo Use Guidelines
  • Primary Colors and Secondary Colors
  • Typography
  • Grids
  • Graphic Devices
  • Stationery
  • Pricing
  • Design Studio
  • About the Author
  • Acknowledgments
  • Index
  • Copyright.

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