Dilema de Los Innovadores (Nueva Edición) Cuando Las Nuevas Tecnologías Pueden Hacer Fracasar a Las Grandes Empresas
Clayton Christensen's 'The Innovator's Dilemma' explores the concept of disruptive innovation and its impact on established companies. The book presents principles that guide managers on when to listen to customers and when to invest in low-margin, initially low-performing produc...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
| Publicado: |
Ciudad de México :
Ediciones Granica S.A
2022.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009662484706719 |
| Sumario: | Clayton Christensen's 'The Innovator's Dilemma' explores the concept of disruptive innovation and its impact on established companies. The book presents principles that guide managers on when to listen to customers and when to invest in low-margin, initially low-performing products. Highlighted by influential leaders like Steve Jobs and Jeff Bezos, the book is considered a pivotal work in understanding business management. Christensen examines why large companies may fail in the face of technological change, using case studies from various industries, such as disk drives and excavators. The book is aimed at business executives, entrepreneurs, and anyone interested in innovation strategy. |
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| Descripción Física: | 1 online resource (248 pages) |
| Bibliografía: | Contiene bibliografía. |
| ISBN: | 9789878935027 |
