Una mirada pragmática al mundo actual de la administración de empresas
This book offers a pragmatic view of the current business world, focusing on modern management practices and the integration of technology. It covers topics such as human resource management, the evolving role of statistics in business, economic theory, and strategic marketing applications. The book...
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| Format: | eBook |
| Language: | Castellano |
| Published: |
Quito :
Universidad Internacional del Ecuador
2018.
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009662200606719 |
| Summary: | This book offers a pragmatic view of the current business world, focusing on modern management practices and the integration of technology. It covers topics such as human resource management, the evolving role of statistics in business, economic theory, and strategic marketing applications. The book is a collaborative effort of multiple authors with academic and professional expertise in economics and business management. It aims to provide insights into the challenges faced by small and medium-sized enterprises (SMEs) and offers strategies to enhance their growth and competitiveness. The intended audience includes business professionals, academics, and students interested in contemporary business practices and economic trends. |
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| Physical Description: | 1 online resource (170 pages) |
| Bibliography: | Contiene referencias bibliográficas. |
