| Sumario: | This book, authored by Fernando Segal, explores the development of tennis as a structured system. It emphasizes the importance of marketing, organization, and leadership in enhancing tennis programs at regional and national levels. The author aims to improve the organizational quality and service of tennis institutions while expanding participation. The book targets tennis professionals, clubs, and organizations eager to implement effective development plans internally rather than relying on external solutions. Segal advocates for a comprehensive approach, focusing on human relationships, resource management, and intelligent systems over routine operations. The material provides practical strategies for engaging a broad audience, from children to seniors, fostering the growth of tennis through shared goals and collaboration.
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