Dinamización del punto de venta en el pequeño comercio. UF2383
This book by Carmen Arenal Laza focuses on optimizing the organization and presentation of retail spaces, particularly in small businesses. It explores various techniques for product placement, maximizing sales through strategic layout, and enhancing customer experience. The book covers topics such...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
| Publicado: |
Madrid :
Editorial Tutor Formación
2021.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009662064106719 |
| Sumario: | This book by Carmen Arenal Laza focuses on optimizing the organization and presentation of retail spaces, particularly in small businesses. It explores various techniques for product placement, maximizing sales through strategic layout, and enhancing customer experience. The book covers topics such as product implantation, section organization, and effective use of space to improve profitability. It also delves into visual merchandising, including the use of colors, lighting, and displays to attract consumers. Designed for business owners and retail professionals, the book aims to provide practical guidance for improving sales performance and customer satisfaction through effective store management. |
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| Descripción Física: | 1 online resource (175 pages) |
| Bibliografía: | Contiene referencias bibliográficas. |
