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It addresses the need to change business focus and move away from the funnel view in order to achieve success in physical and digital business. It shows the secrets of what influences purchase decisions and highlights three differentiating factors: content, connection, engagement.

Detalles Bibliográficos
Otros Autores: Stratten, Scott, author (author), Kramer, Alison, author (narrator), Krochmal, Walter, narrator
Formato: Grabación no musical
Idioma:Castellano
Publicado: [Place of publication not identified] : BookaVivo 2021.
Edición:[1o edici̤n]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009661627706719
Descripción
Sumario:It addresses the need to change business focus and move away from the funnel view in order to achieve success in physical and digital business. It shows the secrets of what influences purchase decisions and highlights three differentiating factors: content, connection, engagement.
Descripción Física:1 online resource (1 audio file (07 hr., 55 min.))