Feeding the Dragon: Inside the Trillion Dollar Dilemma Facing Hollywood, the NBA, & American Business

A deeply revealing memoir of big wins and hard lessons from a seasoned executive caught smack in the middle of the trillion-dollar soft power struggle pitting China against Hollywood, the NBA, and American business."Paced like a thriller, . . . Chris Fenton's bracingly candid business memo...

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Detalles Bibliográficos
Otros Autores: Fenton, Chris, author (author), Vaughan, Gabriel, narrated by (narrated by)
Formato: Grabación musical
Idioma:Inglés
Publicado: Findaway World
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657500906719
Descripción
Sumario:A deeply revealing memoir of big wins and hard lessons from a seasoned executive caught smack in the middle of the trillion-dollar soft power struggle pitting China against Hollywood, the NBA, and American business."Paced like a thriller, . . . Chris Fenton's bracingly candid business memoir Feeding the Dragon takes [listeners] deep behind the scenes of Hollywood's shaky foothold in China. Dealing at the highest levels with Chinese government officials and major American brands like Disney, Marvel, and the NBA, [Fenton] defied authorities on both sides of the superpower divide to make billions-and history.Thanks to a brisk, [engaging] storytelling style and an evenhanded, insider-level perspective . . ., Feeding the Dragon manages to be both timeless and timely. Captivating details on Robert Downey Jr., LeBron James, Kurt Cobain, [and] Michael Phelps, . . . (among others) will enthrall average fans and aspiring moguls alike. But the beating narrative heart remains Fenton's down-to-earth recounting of a headline-making journey. Ultimately, the intrepid exec builds a compelling case for the power of "cultural diplomacy": mutually-beneficial, soft power-sharing exchanges as a better way forward than the hardliner battle lines being drawn across Beijing, Washington, and Los Angeles." -Jamie Bryan, Fast Company contributor
ISBN:9781469083285