Black Still Matters in Marketing : Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand

Black Still Matters in Marketing : Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand

Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influen...

Descripción completa

Detalles Bibliográficos
Otros Autores: Miller, Pepper, author (author), Johnson, Allyson, narrated by (narrated by)
Formato: Grabación musical
Idioma:Inglés
Publicado: Tantor
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657492006719
Descripción
Sumario:Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
ISBN:9781515969631

Ejemplares similares