The human brand : how we relate to people, products, and companies

The human brand how we relate to people, products, and companies

Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

Bibliographic Details
Other Authors: Malone, Chris, 1969- author (author), Fiske, Susan T., author (narrator), Runnette, Sean, narrator
Format: Nonmusical Recording
Language:Inglés
Published: [Minneapolis, Minnesota] : HighBridge Audio [2013]
Subjects:
Consumer behavior.
Marketing > Psychological aspects.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657415406719
Description
Summary:Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
Physical Description:1 online resource (1 audio file)
ISBN:9781622312979

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