The human brand how we relate to people, products, and companies
Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
| Otros Autores: | , , |
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| Formato: | Grabación no musical |
| Idioma: | Inglés |
| Publicado: |
[Minneapolis, Minnesota] :
HighBridge Audio
[2013]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657415406719 |
| Sumario: | Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands? |
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| Descripción Física: | 1 online resource (1 audio file) |
| ISBN: | 9781622312979 |
