APA (7th ed.) Citation

Hanlon, P., & Sklar, A. (2009). Primal branding: Create zealots for your brand, your company, and your future. Tantor Media.

Chicago Style (17th ed.) Citation

Hanlon, Patrick, and Alan Sklar. Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. [Old Saybrook, Conn.]: Tantor Media, 2009.

MLA (9th ed.) Citation

Hanlon, Patrick, and Alan Sklar. Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. Tantor Media, 2009.