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The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than...

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Detalles Bibliográficos
Autor principal: Godin, Seth (-)
Autor Corporativo: HighBridge Audio (Firm) (-)
Formato: Grabación no musical
Idioma:Inglés
Publicado: [Minneapolis, Minn.] : HighBridge Audio 2009.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657355806719
Descripción
Sumario:The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.
Descripción Física:1 online resource (1 audio file)
ISBN:9781598875164