Magnetic stories connect with customers and engage employees with brand storytelling
Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institut...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
Wiley
[2021]
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009645699606719 |
Table of Contents:
- Bring together brand and stories
- Tell 5 types of brand stories
- Implement brand storytelling
- See magnetic stories in action.
