Cita APA (7a ed.)

De Chernatony, L., & McDonald, M. (2003). Creating powerful brands: In consumer, industrial and service markets (3th ed.). Elsevier.

Cita Chicago Style (17a ed.)

De Chernatony, L., y Malcolm McDonald. Creating Powerful Brands: In Consumer, Industrial and Service Markets. 3th ed. Oxford [etc.]: Elsevier, 2003.

Cita MLA (9a ed.)

De Chernatony, L., y Malcolm McDonald. Creating Powerful Brands: In Consumer, Industrial and Service Markets. 3th ed. Elsevier, 2003.