Creating powerful brands in consumer, industrial and service markets

Bibliographic Details
Main Author: De Chernatony, L. (-)
Other Authors: McDonald, Malcolm
Format: Book
Language:Inglés
Published: Oxford [etc.] : Elsevier 2003
Edition:3th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009639438106719
Description
Item Description:Reimpressions: 2005
Physical Description:XVII, 467 p. : il., algunes col.; 24 cm
Bibliography:Bibliografia
Índex
ISBN:9780750659802