| Summary: | This book explores the development of modern popular culture in Argentina and Uruguay, focusing on the period from 1780 to 2010. It examines the evolution of cultural expressions such as equestrian shows, circus performances, and gaucho dramas, highlighting their role in shaping social and cultural identities. The author delves into the ephemeral nature of these cultural activities and their lasting impact on society. Through historical analysis and examination of various sources, the book aims to provide a comprehensive understanding of how popular culture evolved in these regions. It is intended for scholars, students, and readers interested in Latin American cultural history.
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