Greener products the making and marketing of sustainable brands
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the ma...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
CRC Press
2012.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009634737406719 |
| Sumario: | As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products</E |
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| Notas: | "A CRC title." |
| Descripción Física: | 1 online resource (213 p.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9780429106910 9781283437301 9786613437303 9781439854990 |
