Implementing SAP CRM : the guide for business and technology managers

Implementing SAP CRM the guide for business and technology managers

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of...

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Detalles Bibliográficos
Otros Autores: Kale, Vivek, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press [2015]
Edición:1st ed
Colección:Auerbach Book
Materias:
SAP CRM.
Customer relations > Management > Computer programs.
Customer relations > Data processing.
Management information systems.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009634733306719
Tabla de Contenidos:
  • Front Cover; Contents; Preface; Author; Chapter 1: The Relationship-Based Enterprise; Chapter 2: Customer Relationship Management (CRM) System; Chapter 3: CRM Evaluation; Chapter 4: CRM Selection; Chapter 5: SAP CRM Solution; Chapter 6: SAP CRM Implementation Project Cycle; Chapter 7: SAP CRM and Enterprise Business Process Re-Engineering; Chapter 8: SAP CRM Enterprise Applications; Chapter 9: SAP E-Business Applications; Chapter 10: SAP CRM Application Environment; Chapter 11: SAP Tools and Programming; Chapter 12: Initiating the SAP Project; Chapter 13: SAP ASAP Methodology
  • Chapter 14: Supporting and Enhancing SAP CRMChapter 15: Valuing the Relationship-Based Enterprise; Chapter 16: Beyond the Relationship-Based Enterprise; Appendix A: Selecting SAP CRM Implementation Partners; Appendix B: CRM Industry Analysts; References; Back Cover

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