Implementing SAP CRM the guide for business and technology managers
In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Boca Raton, FL :
CRC Press
[2015]
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| Edition: | 1st ed |
| Series: | Auerbach Book
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009634733306719 |
| Summary: | In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap.Implementing SAP® CRM will help technologists and managers come |
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| Item Description: | An Auerbach book. |
| Physical Description: | 1 online resource (506 p.) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9780429158407 9781482231434 |
