Value creation and the Internet of things how the behavior economy will shape the 4th industrial revolution
We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior econ...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
2016.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009633623706719 |
Tabla de Contenidos:
- Cover; Contents; List of Figures; About the Author; Acknowledgements; Introduction Value in the Behavior Economy; Part 1 THE EMERGING PRESENT; 1 Chasing Value in Everyday Experiences; 2 To Have and To Be and the Language of Ideas; 3 Dimensions of Value; 4 Reframing Value: Duality and the Internet of Things; PART 2 VALUE CREATION AND DELIVERY; 5 Frameworks and Mindsets; 6 The Dynamic Enterprise; Part 3 VALUE CAPTURE AND DELIVERY; 7 The Future as a Choice; 8 Strategic Opportunities in the Internet of Things; Part 4 SOURCES OF MOTIVATION; 9 Extrinsic and Intrinsic Motivation
- 10 Tapping into the Power of Self11 Redefining Intrinsic Motivation; Part 5 IDEOLOGY, LEADERSHIP AND STRATEGIC VALUE; 12 Leadership, Ideology and Value Creation; 13 Leadership in the Behavior Economy; 14 Participating in the Behavior Economy; Afterword; Bibliography; Index
