Value creation and the Internet of things how the behavior economy will shape the 4th industrial revolution
We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior econ...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
2016.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009633623706719 |
| Sumario: | We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the key to participation, engagement, and the satisfaction of multiple dimensions of value. Value Creation and the Internet of Things describes value delivery and consumption, and the mechanisms by whic |
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| Notas: | "A Gower book"--cover. "First published 2015 by Gower Publishing"--t.p. verso. |
| Descripción Física: | 1 online resource (249 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781317002802 9781315548494 9781317002796 9781472451828 |
