The Building Blocks of Sales Enablement

The Building Blocks of Sales Enablement

Kunkle lays out an easy-to-follow structure through the concept of building blocks, interconnected by systems thinking and supported by a consistent cadence of training, coaching, and content. Comprehensive and versatile, this book is for senior sales leaders and sales enablement leaders who are sta...

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Detalles Bibliográficos
Otros Autores: Kunkle, Mike, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Alexandria, VA : ATD Press [2021]
Materias:
Sales management.
Selling.
Teams in the workplace.
Marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009633599906719
Tabla de Contenidos:
  • Intro
  • Title Page
  • Copyright
  • Contents
  • Foreword to Sales Leaders By David Brock
  • Foreword to Sales Enablement Leaders By Tamara Schenk
  • Introduction
  • 1 The Building Blocks of Sales Enablement
  • 2 Buyer Acumen
  • 3 Buyer Engagement Content
  • 4 Sales Support Content
  • 5 Sales Hiring
  • 6 Sales Training
  • 7 Sales Coaching
  • 8 Sales Process
  • 9 Sales Methodology
  • 10 Sales Analytics and Metrics
  • 11 Sales Technology and Tools
  • 12 Sales Compensation
  • 13 Sales Manager Enablement
  • 14 Communication Management
  • 15 Sales Support Services
  • 16 How to Get Started
  • 17 A Performance-Based Approach to Sales Onboarding
  • A Look to the Future: Evolving to Sales Performance Consulting
  • References and Recommended Resources
  • Index
  • About the Author
  • Back Cover.

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