UX research practical techniques for designing better products

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is...

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Bibliographic Details
Other Authors: Nunnally, Brad, author (author), Farkas, David, author
Format: eBook
Language:Inglés
Published: Beijing : O'Reilly 2016.
Edition:First edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631626106719
Table of Contents:
  • Pt. I. Introduction. The history of research
  • Pt. II. Planning and preparation. Good research starts with good questions
  • Quantitative research methods
  • Qualitative research methods
  • Choosing your methods
  • Logistics
  • Recruiting
  • Pt. III. Facilitating research. Making research happen
  • Managing people during research
  • Improv in research
  • Facilitating research
  • Debrief sessions
  • Pt. IV. Analysis and reporting. Making sense of the mess
  • Communicating insights
  • Getting the most out of research.