| Sumario: | Augmented reality helps you bring digital information into the physical world, while blending the two in new ways. AR has finally developed to the point of usability, and (as some corporations are proving), it has potential value for any technology stack. With this practical ebook, you’ll gain a fresh and broader look at AR. How does this technology integrate with your company? How do you sell it in? What’s going on outside of industry that will determine how AR develops? Author Leah Hunter explores the big ideas, emerging trends, and most interesting advances in AR industry, education, and retail. Along with basic technical experience, this ebook includes interviews with 23 notable AR-focused developers, investors, artists, and explorers who examine how AR interweaves with business and with life. If you’re building an AR solution, or want to pursue an AR career, this guide provides: A deeper awareness of the ideas, emerging trends, and advances in AR, both technical and non-technical Case studies and interviews that reveal insider-information about how companies are thinking about and using AR Ideas for building a smart business strategy as AR becomes used more broadly Technical knowledge on how to build content for service-focused AR Ways to think about AR—as a technologist and a human—including ethical questions about using and building the technology
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