Social CRM market research
Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more pre...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
O'Reilly Media, Inc
2018.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631148906719 |
| Sumario: | Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more predictive. But does social media add valuable insight or noise to this process? This lesson examines the potential future for social CRM in business research. |
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| Notas: | "From Ask, measure, learn by Lutz Finger & Soumitra Dutta"--Cover. Date of publication from resource description page. |
| Descripción Física: | 1 online resource (22 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781492034681 |
