The microbrewery handbook craft, brew, & build your own microbrewery success
"We all know that the dream of opening a microbrewery starts with making great beer. But this day in age, the point many hopeful brewery owners miss is that great beer is merely the price of entry. Now it's required to create a sense of place. It's required to do your research, unders...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
[2020]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630874506719 |
| Sumario: | "We all know that the dream of opening a microbrewery starts with making great beer. But this day in age, the point many hopeful brewery owners miss is that great beer is merely the price of entry. Now it's required to create a sense of place. It's required to do your research, understand financing and cash flow and how you measure success. It's required to construct a well-run company that attracts the right employees and makes them your biggest advocates on and off the clock. Culture matters. Marketing matters. Becoming a community anchor matters. Now it's required to understand how to operate a craft beer business. And for an industry that's on the rise as more and more leave corporate America to start their own craft brewery, a 'how to' book is badly needed. This book is an unprecedented, and updated, look at all the facets now required to successfully start or grow a microbrewery in a much more competitive world. It's so much more than beer now. In The Microbrewer's Handbook, DC Reeves shares the success story from Perfect Plain Brewing Co. in Pensacola, Fla., which opened in November 2017. Despite being located in the least populated region of Florida, Perfect Plain became one of the state's busiest taprooms with heralded product, immediate financial success and the potential for bigger things ahead. This book will teach you how to replicate that by sharing the lessons a successful microbrew owner has learned about banking, investment and debt. We'll discuss the ways you can truly create a unique experience for your customers, employees and your city -- and how to tactfully share that great story with your community -- all musts to set yourself apart"-- |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xvi, 252 pages) |
| ISBN: | 9781119598053 9781119598039 |
