Marketing management Indian cases
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in Ind...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Noida, India :
Pearson India Education Services
[2018]
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| Edition: | First impression |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630696006719 |
| Summary: | Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses |
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| Physical Description: | 1 online resource (1 volume) : illustrations |
| Bibliography: | Includes bibliographical references. |
