Embarrassment of product choices 2 towards a society of well-being
Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London, England ; Hoboken, New Jersey :
ISTE
2019.
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| Edición: | 1st edition |
| Colección: | THEi Wiley ebooks.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630646406719 |
| Sumario: | Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or “technology” but for qualities of use and the environment. A product’s use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being. |
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| Descripción Física: | 1 online resource (244 pages) |
| Formato: | Access using campus network via VPN at home (THEi Users Only). |
| ISBN: | 9781119579199 9781119579151 9781119579212 |
