The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success

The hook how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.

Bibliographic Details
Other Authors: Krevolin, Richard W., 1964- author (author), Beckwith, Harry, writer of foreword (writer of foreword)
Format: eBook
Language:Inglés
Published: Wayne, New Jersey : Career Press 2016.
Edition:1st edition
Subjects:
Branding (Marketing)
Customer loyalty.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630127806719
Description
Summary:Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.
Item Description:Includes index.
Physical Description:1 online resource (142 pages)
ISBN:9781632659866

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