The corporate media toolkit advanced techniques for producers, writers and directors
This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, pre...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York and London :
Routledge
2017.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630086506719 |
| Sumario: | This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (1 volume) : illustrations |
| ISBN: | 9781315225722 9781351847742 |
