Marketing research an Indian perspective
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Chennai :
Pearson
[2014]
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| Edition: | 1st edition |
| Series: | Always learning.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630064206719 |
| Summary: | * The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach |
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| Physical Description: | 1 online resource (1 volume) : illustrations |
| Bibliography: | Includes bibliographical references. |
